T-Shirts and Suits: A Guide to the Business of Creativity
Foreword by James Purnell MP, Minister for Creative Industries and Tourism
"As Minister for the Creative Industries and Tourism, I am pleased to write a foreword to this new guide
to the business of creativity.
The UK is arguably the world’s most creative nation. America may have bigger creative industries,
but we punch well above our weight. But having creative people isn’t a guarantee of economic success.
Arguably, the UK has been great at inventing but not so good at exploiting those inventions.
The challenge is to turn that creativity into industrial success and we must find ways to
turn talent into hits and hits into profits. In other words, we must become creative
entrepreneurs, not just creative inventors.
Publications like T-shirts and Suits will help inform creative talent to become more successful entrepreneurs.
What David has done in this book is to enable the most creative people to also understand and use the
best business practices. He has used his experience as a practitioner, consultant and
trainer to present key ideas that can be used by creative entrepreneurs, both
established and new. Furthermore he has used his own creativity to propose new
ideas and to explain vital concepts, for example about intellectual property and
marketing, in a clear and entertaining way.
I congratulate this contribution to creative entrepreneurship and I applaud
Merseyside ACME’s publication of this book."
T-Shirts and Suits: A Guide to the Business of Creativity
Publication Date: 17 November 2005.
ISBN 0953825426
Paperback £9.95
Merseyside ACME
T-Shirts and Suits® is a registered trade mark of David Parrish.
www.t-shirtsandsuits.com
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