David Parrish
international management consultant and trainer
Ideas and Tools

Cultural Intelligence

Effective Communication through an understanding of cultural differences

Cultural Intelligence is the ability to effectively fit into unfamiliar situations by understanding different cultural norms found in foreign countries, corporations and professions.

Cultural Intelligence adds an extra dimension to Emotional Intelligence by enabling people to perceive individuals' behaviours and communication styles in the context of their national, professional or corporate culture. By understanding the cultural norms in which people are communicating, it is then possible to differentiate between those factors which are typical of the culture, and those which are particular to the individual in question.


Note: This web page is not intended to provide comprehensive coverage of the subject, merely a brief introduction to provoke thought and to lead to a more in depth understanding and application of the topic, either through further reading - or from me as your management consultant, executive trainer or personal coach.



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