This website has been replaced by a new website and blog
for
David Parrish and T-Shirts and Suits.
Visit the new site now
The Creative Marketing workshop provides participants with powerful marketing techniques and tools
so as to improve the marketing of their creative businesses immediately.
By the end of the one-day workshop, participants will:
- Understand the main concepts used in strategic marketing and operational marketing
- Have used the Precision Marketing model to align the 3Ms of Marketing: Market, Message and Medium
- Understand the importance of listening to customers and learn cost-effective ways of doing this.
- Examine and evaluate different promotional and advertising techniques appropriate to their business.
What participants say about Creative Marketing (branded previously and elsewhere as The Magic of Marketing and Marketing Edge)
"Really good, I enjoyed the informal atmosphere and digestible subjects, which were reinforced by small tasks throughout the
day. Everything was clearly explained and everyone, despite varying degrees of marketing knowledge, was treated
accordingly to learn at their own pace."
- Rachael Boden. Splinter.
"Great analogies. Dave Parrish has a real knack for making complicated marketing strategy very easy to grasp and remember."
- Louise Hunt. Desirable Fish Marketing
You can also read what participants say about all the
Creative Advantage workshops and mentoring support.
Creative Advantage now offers a new workshop to replace the
original 'Creative Advantage' workshop: Creative Focus >>> more
Creative Advantage also offers a workshop on finance and accounts: Creative Finance
(which has also been delivered elsewhere as 'Finance for Creatives') >>> more
I have a background in management as well as consultancy/training
in the creative industries and through this site you can
learn something of my experience and style.
As well as working in the creative industries, I have experience of business development across a range of
industries and sectors which I bring to my training and consultancy work. I can also bring international perspectives and good practice
from my work in China, the United Arab Emirates, Canada, India,
Switzerland, South Africa, Egypt, Germany, France, Turkey, Italy, Singapore, Thailand and Denmark.
I have advised many clients in the creative industries
and you can read what clients say about my work supporting creative businesses.
Business Development Tools and Techniques
Following recent workshops, some additional information which may be of use to
creative industries practitioners is added below:
- Strategy in four simple steps
- Understanding the business environment using the ICEDRIPSTM checklist
- Distinguishing the 'important few' with The Pareto Principle (80:20 rule)
- Strategy by Saying No
- Internal analysis using the PRIMEFACTTM checklist
- Co-opetition: sometimes competitors can be co-operators!
- Anticipating competition using Porter's Five Forces Model
- Develop a The Learning Organisation
- many other ideas and techniques suitable for creative businesses can be found
in the 'Ideas and Tools' section of this website.
Other links
T-Shirts and Suits: A Guide to the Business of Creativity
Creative Industries and Cultural Industries