Workshop and mentoring for creative businesses
Welcome to this page about the Creative Advantage project,
which has been developed by Merseyside ACME and is available both in Merseyside and elsewhere.
Creative Advantage now offers three workshops as well as individual business advice sessions. The workshops are:
- 'Creative Focus' TM for creative enterprises
- 'Creative Marketing' for creative enterprises
- 'Creative Finance' for cultural and creative businesses.
I have a background in management as well as consultancy/training
in the creative industries and through this site you can
learn something of my experience and style.
As well as working in the creative industries, I have experience of business development across a range of
industries and sectors which I bring to my training and consultancy work. I can also bring international perspectives and good practice
from my work in China, the United Arab Emirates, Canada, India,
Switzerland, South Africa, Egypt, Germany, France, Turkey, Italy, Singapore, Thailand and Denmark.
I have advised many clients in the creative industries
and you can read what clients say about my work supporting creative businesses.
You can also read what participants say about the
Creative Advantage workshops and mentoring support.
Business Development Tools and Techniques
Following recent workshops, some additional information which may be of use to
creative industries practitioners is added below:
- Strategy in four simple steps
- Understanding the business environment using the ICEDRIPSTM checklist
- Distinguishing the 'important few' with The Pareto Principle (80:20 rule)
- Strategy by Saying No
- Internal analysis using the PRIMEFACTTM checklist
- Co-opetition: sometimes competitors can be co-operators!
- Anticipating competition using Porter's Five Forces Model
- Develop a The Learning Organisation
- many other ideas and techniques suitable for creative businesses can be found
in the 'Ideas and Tools' section of this website.
Other links
T-Shirts and Suits: A Guide to the Business of Creativity
Creative Industries and Cultural Industries